Fenwick to invest £40m in Newcastle store in bid to woo shoppers

Fenwick is to invest £ 40m in its flagship Newcastle store to create new areas for shoppers and upgrade its historic facade.

The company has announced the major spending, which will carried out in phases over the next five years, as it celebrates its 140th anniversary. The investment will create new entrances to the store, new atriums, as well as a complete renovation of its beauty hall.

Fenwick is also opening Cafe 140, a celebratory cafe inspired by its archives, and will be launching exclusive brand collaboration collections designed with major brands to mark the anniversary from the likes of Paul Smith, Edeline Lee and Rixo. The company said it will work with architect Ben Mailen, who trained in Newcastle and started his career in the city, and design studio Sybarite, to create new entrances and frontages with open views into the store.

Read more: Fenwick at 140

Fenwick CEO John Edgar said: “As a business with deep roots in the Newcastle community, we are delighted to be making this major investment in the future of the city. This commitment will see us working closely with the local council to support the regeneration of the city and open up opportunities for new partnerships with the business community. ”

Mia Fenwick, marketing and digital director, said: “The Fenwick family are pleased to be inviting local communities across the country to join us in celebrating our 140th anniversary. As we celebrate this milestone, we have been reflecting on our rich heritage, in order to look forward to what we will bring to our communities and partners for the next chapter.

“Today is about all the people who helped us reach 140 years and the future generations we will serve – through our stores and online. Our Newcastle store is the heartland of our business, and this significant investment will enable us to continue serving the city, as well as strengthen the Fenwick purpose for new communities in years to come. ”

The announcement has been welcomed by Michelle Percy, director of place at Newcastle City Council, who said: “This multi-million-pound investment underlines Fenwick’s ongoing commitment to Newcastle which will continue to provide employment to thousands of staff as it has through the generations , making a significant contribution to the economic vitality and appeal of the city center with luxury brands, restaurants, food hall and of course the iconic Fenwick’s window which has become an institution at Christmas.

“I look forward to seeing further improvements to this beautiful building.”

And Sarah Green, chief executive at the NewcastleGateshead Initiative, said: “This £ 40m investment is testament to Fenwick’s continued vision for the city and will create a retail experience that is unique to Newcastle, adding to the already fantastic offer of the city as a vibrant destination for visitors, residents, and future investors. ”

The Northumberland Street building became the first Fenwick store when it was bought by JJ Fenwick in 1882. It has expanded many times since then and is the headquarters of the company that has eight other stores around the country.

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