Asda extends loyalty card scheme to 48 stores

ASDA is rolling out its loyalty scheme to another 32 stores so more shoppers can take advantage of its offers.

The expansion of the scheme means customers will now be able to use the Asda Rewards loyalty app in 48 of its stores.

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Asda is rolling out its rewards scheme to more storesCredit: Getty

The supermarket first launched its Asda Rewards loyalty app in October, trialling the scheme in just 16 stores.

It was the first time the grocer had offered a loyalty scheme in its 72-year history.

The scheme was trialled in stores across West Yorkshire and the West Midlands last year, and from today (March 25) will be rolled out to more stores.

Shoppers using Asda Rewards can get cash back on their shopping when they buy certain own-brand and big brand products.

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To access the scheme, you’ll need to download the Asda Rewards app on to your smartphone and use a participating store.

You then earn rewards when buying certain products – both Asda own-brand and top name brands.

Rewards you earn can be accessed in your “cash pot” within the app.

Once you’ve built up cash, you redeem the money by creating a voucher in the app, which you scan at the checkout.

Asda said the cashback would be personalized, with rewards offered on the items you’re most likely to buy.

You can also add to your cash pot by completing “in-app missions”, the supermarket said.

These could include buying five fruit and veg items to get a “five-a-day badge”, for example.

Seasonal missions include a Mother’s Day Flowers mission where you’ll get £ 1 cashback if you buy a £ 10 bunch of flowers.

The firm said more than 50,000 customers are now using the app on a regular basis.

Between them, they have built up over £ 800,000 in their “cashpots” so far.

As with any loyalty scheme or cashback offer, you should never buy something just for the reward – it’s only a bargain if you wanted the item in the first place.

Matt Mclellan, vice president of customer proposition and planning at Asda, said: “We are really pleased that customers in our trial stores are benefiting from the Asda Rewards app and that 32 more stores will be taking part across different areas of the UK, as we continue to evolve the program “

Asda said the decision to roll out the rewards scheme to all of its 600-plus UK stores would depend on how the trial performs and customer feedback but “it’s likely to be some point this summer”.

Here is the full list of stores where you can now use the rewards app:

  • Adel, West Yorkshire
  • Barnes Hill, Birmingham
  • Capehill, Birmingham
  • Darlaston, Birmingham
  • Dewsbury, West Yorkshire
  • Glasshoughton, West Yorkshire
  • Great Bridge, Birmingham
  • Halesowen, Birmingham
  • Halifax West, Yorkshire
  • Huddersfield, West Yorkshire
  • Keighley, West Yorkshire
  • Killingbeck, West Yorkshire
  • Oldbury, Birmingham
  • Perry Barr, Birmingham
  • Queslet, Birmingham
  • West Bradford, West Yorkshire
  • Living Forster Square, West Yorkshire
  • Living Guiseley, West Yorkshire
  • Living Leeds Crown, West Yorkshire
  • Living Wakefield, Yorkshire
  • Aspley, Yorkshire
  • Batley, Yorkshire
  • Beeston Leeds, Yorkshire
  • Benton, North East
  • Boldon, North East
  • Bradford, West Yorkshire
  • Byker, North East
  • Chesser, Central Scotland
  • Edinburgh, Central Scotland
  • Gosforth, North East
  • Greengates, Yorkshire
  • Harehills, Yorkshire
  • Kirkstall, Yorkshire
  • Little Horton, Yorkshire
  • Middleton, West Yorkshire
  • Moorthorpe, Yorkshire
  • Morley, West Yorkshire
  • Normanton, Yorkshire
  • Otley, Yorkshire
  • Pontefract, Yorkshire
  • Pudsey, West Yorkshire
  • Shipley, West Yorkshire
  • South Shields, North East
  • Straiton Edinburgh Central, Scotland
  • Wakefield Dewsbury Road, Yorkshire
  • Wakefield Durkar, Yorkshire
  • Wortley, Yorkshire
  • Wyke, Yorkshire

Asda is not the only supermarket that offers a loyalty scheme.

Tesco’s Clubcard is a popular reward scheme that gets you access to deals not available to other shoppers.

Meanwhile, Sainsbury’s said shoppers should save £ 200 a year each when it revamped its Nectar scheme last year.

Morrisons also changed its savings scheme last year so shoppers can get digital coupons offering money off their shopping.

But rewards schemes aren’t the only way to save money on your supermarket shop.

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We spoke to one savvy saver who revealed how he never pays full price at the supermarket.

And simple tricks like never shopping when you’re hungry can make sure you don’t spend more than you need to.

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