Dunelm fans in disbelief over store’s original name – and Home Bargains has also changed

Dunelm is a staple on the high street and is beloved for its bargain homewares, but many shoppers have just been reminded that it once had a very different name

Dunelm had a different name when it first opened

In recent weeks, we’ve discovered quite a lot about the names and logos of some of our favorite shops.

For instance, did you notice that Asda and Aldi had changed their logos recently? If the answer was no, then you’re not alone.

We’ve also been shown how The Range has a hidden name within its name, which can be seen if you take a closer look at the iconic logo.

And now shoppers have just realized that high street homeware store Dunelm used to be called something different.

The store is said to have undergone a massive rebrand in 2013 when the name and logo became what we know and love today.

It was known as Dunelm Mill until 2013



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However, before then it was called Dunelm Mill and the logo was a lighter shade of green. Do you remember that?

This came to light on social media earlier this week, as a journalist named Mared Parry tweeted: “Was Dunelm once called Dunelm Mill or did I completely make this s ** t up?”

A number of fellow Twitter users responded, with many stunned by this piece of information.

One person asked: “Since when?”

“Wait, what?” another wrote.

Someone else agreed with Mared, saying: “Just found an old Dunelm Mill bag earlier ….. Its now en route to America as its used as inner wrapping for a gift.”

And Dunelm themselves got involved in the conversation, clarifying that they were “Dunelm nee Mill.”

So their former name was Dunelm Mill when the company opened their first bricks and mortar store back in 1984.

This was changed 15 years ago, according to the Dunelm careers site, to reflect what customers had been calling the company for years.

And they’re not the only ones who had a name change – Home Bargains also used to be called something else.

The store was originally called Home and Bargain until 1995.

Last year they fooled everyone with an April Fools’ joke that they were reverting back to their old name.

They shared a snap of a mocked-up store with the different branding adding: “Yes, Home and Bargain is coming back!”

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