The Apprentice hires 2022 winner after final challenge

The Apprentice spoilers follow.

The Apprentice has crowned the winner of its 2022 series after a head-to-head challenge between Harpreet Kaur and Kathryn Louise Burn, and it was Harpreet who came out on top.

On tonight’s (March 24) finale, the two frontrunners were summoned to the British Museum for the final task. With the help of eight eliminated contestants from this season, Harpreet and Kathryn had to create a new brand for their companies, produce a digital billboard and direct and edit a TV advert.

At the end of the challenge, it was dessert parlor owner Harpreet who took the biscuit and got hired by Lord Sugar, while Kathryn’s matching pajamas company was put to sleep. How did we get there?


Related: The Apprentice‘s Claude Littner opens up about bike accident

Harpreet picked former candidates Brittany Carter, Akshay Thakrar, Nick Showering and Navid Sole to make her Oh So Yum! dessert blockbuster Instagrammable and convinces Lord Sugar to invest £ 250,000 and make her his business partner of hers.

Kathryn, on the other hand, teamed up with Stephanie Affleck, Amy Anzel, Akeem Bundu-Kamara and Harry Mahmood to spruce up her Pyjamily.

apprentice 2022 finalists lord sugar


Related: Fired Apprentice candidate unhappy with BBC show’s prize

After redesigning her logo in vivid colors and an appealing, bubbly font, Harpreet and her team filmed an advert for her parlor, making sure to remind potential customers that she also offers a dessert delivery service.

She chose cookie dough as her signature dessert to show industry experts and Lord Sugar, although this was a choice that struck adviser Karren Brady as a tad bland.

As her potential best-selling product, Kathryn focused on a jungle print for a classic pajamas set for the whole family, including dogs.

apprentice 2022 finalists lord sugar


Related: The Apprentice fires another candidate in what Lord Sugar calls “the worst failure” he’s seen

After delivering their pitches, it was Harpreet’s already established business that Lord Sugar decided to invest in, while Kathryn’s was, ironically, only half-baked and not as commercially viable.

“Kathryn, I’m concerned on the longevity of it, and the popularity of it, it’s very hard, this is difficult for me …” Lord Sugar said when delivering the news.

“A lot of the companies that I invest in are a start-from-scratch situation, basically what Kathryn is proposing, so ladies, I think that I’ve decided now… Harpreet, you’re going to be my business partner.”

Harpreet was understandably over the moon to receive the investment, calling it a dream come true.

“I cannot believe Lord Sugar has chosen me to be his business partner! I have dreamed of this moment, and it just completely proves that if you work hard and you believe in yourself, dreams do come true,” she said.

The Apprentice airs on Thursdays at 9pm on BBC One, with spin-off series You’re Fired airing immediately afterwards on BBC Two.

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